Frutero DevRel — Services & Events
You activate builders.
We make them stay.
DevRel-as-a-Service for Web3 protocols. The persistent retention layer that turns one-time hackathon participants into long-term ecosystem contributors.
You have a retention problem.
You spend $50K sponsoring a hackathon. 200 builders participate.
Two weeks later, 95% are gone.
Builder activation without retention is burned money. Without persistent post-event engagement, developers try your tech once and move on.
Frutero is the fix.
The persistent retention layer that keeps builders shipping on your protocol.
Frutero doesn't organize events — we build talent pipelines. Our DevRel-as-a-Service model covers the full builder lifecycle: from first university contact to mainnet product shipping.
Native ES/EN — zero cultural friction
1,000+ builders, 15+ countries, 17 mentors
70%+ hackathon success, 32.7% completion
Continuous programming, not one-offs
Results that speak.
Full-stack DevRel services.
| Service | Description | Frequency |
|---|---|---|
| University Activations | Workshops, talks, campus recruitment | 2-4/month |
| Hackathon Support | Technical mentorship + pre/post event recruitment | Per event |
| Coworking + Office Hours | Dedicated space for your protocol's builders | Weekly |
| Technical Missions | Monthly challenges with prizes | Monthly |
| Technical Content | Tutorials, guides, docs in Spanish | Ongoing |
| Metrics Reporting | Builder health, engagement, shipped projects | Weekly |
Choose your package.
MONTHLY RETAINER
Continuous Builder Engagement
- ✓University activations (2-4/month)
- ✓Blitz event support
- ✓Weekly coworking + office hours
- ✓Monthly Missions (tech challenges)
- ✓Weekly builder health metrics
- ✓Mentor network access
- ✓Spanish-language content
Minimum contract: 3 months
EVENT SUPPORT
Hackathon DevRel
- ✓Pre-event recruitment (min 20 builders)
- ✓Technical mentorship during event
- ✓Hands-on workshops for your stack
- ✓Post-event support (2 weeks)
- ✓Engagement report + leads
- ✓Warm intros to top performers
Available as add-on to retainer
BUILDER INCUBATION
Post-Hackathon Program
- ✓3-month ($8K) or 6-month ($15K)
- ✓Dedicated cohort of 10-15 builders
- ✓Weekly technical mentorship
- ✓Office hours with your team
- ✓Monthly demo days
- ✓Talent pipeline for hiring
- ✓Shipped projects tracking
The upsell from event to long-term partnership
Event services.
| Event Type | Capacity | Deliverables |
|---|---|---|
| Technical Workshop | 15-30 builders | Hands-on session, recording, leads |
| Local Hackathon | 50-100 builders | Mentorship, prizes, post-event follow-up |
| Demo Day | 30-50 attendees | Project showcases, networking, video |
| Community Meetup | 30-50 attendees | Tech talk, Q&A, intros |
| Blitz (Mini-hack) | 20-40 builders | 4-8hr build session, submissions |
Our Programs in Action.
Real events, real builders, real impact across LATAM.
ETH Cinco de Mayo
Mexico's premier Ethereum community event — running since 2024, back bigger in 2025.
200+ builders across two editions
Mobil3 Hackathon
Mobile-first Web3 hackathon bringing crypto UX to where users actually are — their phones.
Mobile-native dApps shipped
Frutero Jam
Intensive building sessions where teams go from idea to prototype in focused sprints.
Rapid prototyping → shipped projects
Verano En Cadena
Summer on-chain program for builders — structured learning path from fundamentals to deployment.
Multi-week builder pipeline
Founders House
Residency program for LATAM founders — co-living, co-building, and mentorship immersion.
Founder-to-product acceleration
Hacker Houses
Pop-up hacker houses across LATAM — deep-focus building environments at key ecosystem events.
Multiple cities across LATAM
What Makes Us Different.
Born and operating in LATAM — not a US/EU agency running remote campaigns. We know the culture, the builders, the terrain.
Native Spanish and English. Zero cultural friction between your protocol and LATAM's builder community.
Other agencies activate. We retain. Post-event engagement is baked into every service — not an afterthought.
Direct access to an active, vetted network of builders across 15+ countries. Not cold leads — warm community.
We measure success by what gets deployed — not impressions, not attendees. Real products on real chains.
Systematic recruitment from top LATAM universities. Fresh talent funneled directly into your ecosystem.
Trusted by leading Web3 protocols.
We've partnered with protocols across the Ethereum ecosystem to activate and retain builder communities in LATAM.
ETHGlobal • BuidlGuidl • LATAM Universities
Pricing summary.
| Package | Price | Best For |
|---|---|---|
| Monthly Retainer | $3,500/mo | Continuous ecosystem engagement |
| Event Support | $6,000/event | Hackathons, conferences |
| Incubation 3 months | $8,000 | Post-hackathon talent pipeline |
| Incubation 6 months | $15,000 | Long-term partnership |
| Custom Enterprise | Quote | Scale needs |
Four steps to results.
Discovery call (30 min) — Understand your ecosystem goals
Custom proposal — Package tailored to your needs
Kickoff — Onboarding within 2 weeks
Monthly reporting — Transparent builder health metrics
Stop losing builders.
Every hackathon without post-event retention is burned money. Frutero is the persistent layer that converts activations into ecosystem.
Schedule a Call →or email ian@frutero.club
"You spend on activation. We deliver retention. Your builders ship."
Frutero DevRel — LATAM's Retention Layer
Where builders stay.